Organizing Committee Member
Kevin Sigliano
Professor
IE Business School
Spain
Biography
Kevin Sigliano is a professor of Entrepreneurial Big Data, Digital Transformation. Consumer Experience and Digital Strategy at IE Business School. He is also Program Director of the Executive Education course “Leading in Digital Marketing†at IE. He has over 15 years of experience in management consulting firms and is now a managing partner of Good Rebels, developing consumer excellence and digital transformation strategies in Fortune 500 corporations. In addition, he is one of the directors and founders of Admira.com – leading technology company of retail analytics and digital signage.
Research Area
Entrepreneurial Big Data, Digital Transformation, Consumer Experience and Digital Strategy.